“Caterpillar flaunts its muscle.”
You’ve got to admit, that’s a great headline. After reading the story in Friday’s Wall Street Journal, I thought back to a blog I wrote while sitting in the Las Vegas expo center’s coffee shop (which happened to have good Internet access), about 200 yards away from the hall where Jim Waters, a Caterpillar executive, gave the keynote address for FABTECH 2008. Here’s what I wrote.
We all seemed to be in denial back then. At least I was. I walked the floor for several days asking attendees how business was. Most (at least those outside the automotive sector) said business wasn’t too bad at all. The banking crisis was scary, but backlogs were still there. At the time things looked dandy.
Well, we all know how dandy it looked several months later.












