“Wal Mart is the death knell for small business everywhere they open shop. Wal-Mart is good for small business in the same way amputation is a successful weight-loss program. Wal-Mart is killing America, and if you shopped there this week, here’s hoping the American job you just shipped overseas is yours!”

So reads a comment about the money.cnn.com article “The Wal-Mart economy’s big winners,” which focused on four small U.S. businesses that “hit the big one” by securing Wal-Mart orders. There are some lessons to be learned from each of these businesses, lessons that are as basic as any in business: Listen to the market; find a need and fill it; and be persistent. There also are lessons to be learned from the comments left for this article. But it doesn’t appear that these lessons are getting through. (more...)